How White Label SEO Differs From Black Label SEO

Thu, Sep 1, 2011

SEO reseller, Uncategorized

SEO is a word that you often hear about in the online world. It is the process and techniques which ensure that your website has high search engine results rankings. SEO is a growing industry and has a lot of potential because it is a service that is essential for every online website and business.

SEO includes a number of different techniques and these can be categorized in to major areas, which is White label SEO and Black label SEO. When we talk about white label SEO, we can include all the legal and ethical SEO techniques that can be used to increase rankings in a natural way. Any technique that attempts to get quick results by resorting to unethical means is not a white label technique. Many times websites resort to such means and that can end up as a disaster for the reputation of the company.

It is important to understand that search engines today have become very smart and they can immediately detect the use of black label SEO techniques. Search engines like Google have a special filter for such websites, so they only provide high rankings to websites which use purely white label SEO techniques, and do not use any unethical means just to get high rankings. White label SEO includes updating your website content regularly and use of keywords, quality website content, good linkages and identifying relevant keywords.

Many people believe that black label SEO is a quick and easy way to get high rankings on popular search engines. Getting natural rankings with white label SEO can take a bit longer and some people are willing to go to extremes which include a number of things. Many people stuff their website content with keywords and use them unnecessarily just to have high rankings. In most cases, keyword usage should be 3 to 4% but with black label SEO, it can go up to 10%.

In white label SEO, effective and working links are used to improve rankings and bring in more traffic to the website. However, in black label SEO, empty links are used just to get more clicks and higher rankings.

The fact is, if you really want to do well in the online business environment and have a good reputation, then you need to stick to white label SEO. The use of black label SEO is only a short term solution and may harm your reputation in the long run.

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